Tuesday, May 3, 2016

Myntra’s App-only U- Turn

 

Big Tech news today is Myntra’s decision to relaunch its desktop web site, reverting their decision to have only a mobile app as an interface. Looks like they maybe losing a lot of business with their app only strategy, and this u-turn is to make up for lost business.

 

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Media is celebrating this as a victory, for the decision to go App only was received at that time as ridiculous, and customer unfriendly. It was surprising that parent company Flipkart would try to enforce their viewpoint on millions of reluctant customers, just to maybe speeden up development on their UX side. Personally I have never liked the mobile form factor for online browsing of products. The space and layout of the vertical larger desktop screen provided more options and flexibility. Neither the company nor the customers were ready for it.

So anyway, its good to know that inspite of smartphone penetration, the importance of desktop systems cannot yet be written off.

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