So the latest buzz in Kerala news is the announcement of Kerala State Film awards. You know, the usual annual opportunity where the art/parallel movie movement can have a shoutout, remind others of its presence. It is very rarely that mainstream movies win these awards, and time has shown that many art movies which win these awards get lot more publicity and more patrons as a result. Every year, the recipients of these awards are congratulated and recognized for their achievement.
This year however, the general 'public' is not happy. Two of the most prestigious awards , the best actor and actress, have been awarded to two relative new-comers for their roles in fully commercial & popular movies. There are already memes and posts all over media mocking the committee's decision to fall to commercial cinema's charms and give away awards to crowd pleasers. Never mind the fact that the winners actually did do a good job, the general consensus is that there were movies with veteran actors who 'deserved' to win.
As a chronic movie skipper myself, I don't care who wins each year. But this year, I feel the awards have gone to good performances. The characters they played were believable, likeable, and convincing. Maybe the roles were custom written for them, but so too have been many such roles in the history of cinema. And whoever said commercial movies cannot have good actors ? Why should only the roles which make us cry and think win awards ? Can't the awards go to funny, bubbly and positive roles ?
For the last few years, if you check the winners list, they have gone to younger and newer actors. Last year Fahadh Faasil and Ann Augustine won them. The year before that, 2012, Prithviraj and Rima Kallingal were the winners. This is a good trend, showing that the established clichés of the industry are being broken, people are accepting convincing portrayals from younger actors. The winning movies of this year definitely clicked with the crowd. And a state level award like this is a recognition of their work and contribution to the industry.